Media & News

Verification is the challenge

Tell me what interests you, and read what you want to believe.

Fake news, massive manipulation of information, permanent exposure to unverified content… The media enterprises need to redefine their role in this new scenario.

Specialized content is becoming a valuable complement to the central business object in some particular market niches. The most straightforward case is the digital platforms of the major bookmakers: the business is betting, and sports broadcasts are the high-value content that makes the difference.
The digital environment generates its spheres and means of communication that have nothing to do with the traditional media. Video games or eSports (electronic sports) move millions of worldwide followers who pay to play, use platforms and access highly specialized information.
The development of payment methods has a significant impact on the information business. Micropayments for specialized content have been tried many times with little success. Still, that trend is changing today because micropayments are not tied to the type of content being offered but to the type of person who is interested and the specific time they are interested.
The biggest impact on media comes from the transformation of the advertising business. Conventional advertising loses weight favouring “contextual value” or “thematic affinity services”. Traditional media may become obsolete in favour of new, innovative and specialized media in this new and developing model.

… and three good questions.

What brings more value and meaning to the Media: accurate information or authoritative opinion?

Can large media groups maintain their role in the face of new forms of content consumption, particularly among young people?

What are the areas of opportunity for new business models emerging in this new paradigm?

Shall we talk?

Name *

Company *

E-mail address *

Subject *

Message *

The personal data you provide will be processed by the provisions of European Regulation 2016/679 and the Data Protection Act in force and will be included in a file whose Data Controller is Smoke & Data, S.L., to be able to respond to your query or request, with the corresponding follow-up. The legal basis for the processing is the consent you give us so that we can respond to your request. You should be aware that you may revoke this consent at any time (see the section on your rights). Your data will not be transferred to third parties except by legal obligation and, exceptionally, if it is necessary to deal with your request given the nature of the same, to Lewis & Carroll, S.L., a company of the Group dedicated to Digital Marketing and Social Media Marketing. You may exercise your right of access, rectification, deletion, portability of your data, limitation or opposition to the processing of your data and, where appropriate, revoke your consent by contacting Smoke & Data, S.L., Passeig de Sant Joan nº 97, 4º2ª – 08009, Barcelona (Spain) or (jar@smokeanddata.com), attaching a document proving your identity, or by complaining with the Supervisory Authority.

Additional detailed information on Data Protection can be found at Privacy Policy.

I have read and accept the Privacy Policy. *

1 + 0 = ?Please prove that you are human by solving the equation *

Media & News

Tell me what interests you, and read what you want to believe.

Fake news, massive manipulation of information, permanent exposure to unverified content… The media enterprises need to redefine their role in this new scenario.

… and three good questions.

What brings more value and meaning to the Media: accurate information or authoritative opinion?

Can large media groups maintain their role in the face of new forms of content consumption, particularly among young people?

What are the areas of opportunity for new business models emerging in this new paradigm?

Shall we talk?

Smoke & Data

Follow us

and we talk