Insurance

Intangibles are the new assets

It doesn’t matter how much you have, but what you want to do.

The culture of ownership is giving way to the society of use. The responsibility in conflicts should not necessarily be settled between individuals or legal entities but between individuals and non-individuals… The legality of Things poses a different level of rights and obligations.

  • A change in the orientation of insurance coverage has been detected: from insuring the ownership of things to insuring the use of things.
  • The same good or product may be used regularly by different people, which means that the insurance does not focus on the risk coverage of that good or service but rather generates multiple and personalized coverage. For example, a car does not have a single insurance policy in the name of an owner. Still, rather personalized insurance policies are taken out according to the use of the car by the different members of the family that use it.
  • Considering the high geographic mobility of people and professionals, just-in-time insurances are beginning to appear. Insurance coverage is automatically adapted to where the person is at the time and is in force under certain conditions for as long as the person is there.
  • Insurance policies whose coverage and economic conditions are recalculated based on biometric parameters monitored by smartphones or wearables (smart watches or biometric bracelets) are also beginning to emerge.

… and three good questions.

Is there any point in “life-long” insurance models when everything is becoming more and more transient and cyclical?

Will we accept that our data is permanently circulating on the Net so that different companies and organizations can evaluate our risk profiles?

What are the areas of opportunity for new business models emerging in this new paradigm?

Shall we talk?

The personal data you provide will be processed by the provisions of European Regulation 2016/679 and the Data Protection Act in force and will be included in a file whose Data Controller is Smoke & Data, S.L., to be able to respond to your query or request, with the corresponding follow-up. The legal basis for the processing is the consent you give us so that we can respond to your request. You should be aware that you may revoke this consent at any time (see the section on your rights). Your data will not be transferred to third parties except by legal obligation and, exceptionally, if it is necessary to deal with your request given the nature of the same, to Lewis & Carroll, S.L., a company of the Group dedicated to Digital Marketing and Social Media Marketing. You may exercise your right of access, rectification, deletion, portability of your data, limitation or opposition to the processing of your data and, where appropriate, revoke your consent by contacting Smoke & Data, S.L., Passeig de Sant Joan nº 97, 4º2ª – 08009, Barcelona (Spain) or (jar@smokeanddata.com), attaching a document proving your identity, or by complaining with the Supervisory Authority.

Additional detailed information on Data Protection can be found at Privacy Policy.

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