Media & News

Verification is the challenge

Tell me what interests you, and read what you want to believe.

Fake news, massive manipulation of information, permanent exposure to unverified content… The media enterprises need to redefine their role in this new scenario.

  • Specialized content is becoming a valuable complement to the central business object in some particular market niches. The most straightforward case is the digital platforms of the major bookmakers: the business is betting, and sports broadcasts are the high-value content that makes the difference.
  • The digital environment generates its spheres and means of communication that have nothing to do with the traditional media. Video games or eSports (electronic sports) move millions of worldwide followers who pay to play, use platforms and access highly specialized information.
  • The development of payment methods has a significant impact on the information business. Micropayments for specialized content have been tried many times with little success. Still, that trend is changing today because micropayments are not tied to the type of content being offered but to the type of person who is interested and the specific time they are interested.
  • The biggest impact on media comes from the transformation of the advertising business. Conventional advertising loses weight favouring “contextual value” or “thematic affinity services”. Traditional media may become obsolete in favour of new, innovative and specialized media in this new and developing model.

… and three good questions.

What brings more value and meaning to the Media: accurate information or authoritative opinion?

Can large media groups maintain their role in the face of new forms of content consumption, particularly among young people?

What are the areas of opportunity for new business models emerging in this new paradigm?

Shall we talk?

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