Travel and Tourism

Authentic emotions combining mixed realities

Seeking unique, sustainable experiences

Seasonalization of travel, more demanding travellers, massification of destinations, new aggregators of offers with differential value… The user wants to live experiences, and their lower loyalty contrasts with their higher dependence on technology,

The Millennial generation, as in other sectors, is changing the game’s rules because they no longer see travel as something exceptional or tourism as a one-off activity.
Travel is a commodity, and vacation tourism is transformed into continuous getaways throughout the year, some of concise duration, to experience memorable moments. Travel more, enjoy more, demand more, pay less.
Hotels, restaurants, museums and the business and economic fabric around tourism and travel are beginning to collaborate and develop joint proposals to offer visitors a complete and easy experience. Being able to enter museums with the smart card that serves as a hotel room key and pay in a restaurant with the same card.
As we mentioned for the automotive sector, “subscription tourism” also appears in the tourism sector. This reinforces the idea that travel and tourism are no longer occasional acts but ways of understanding life.
The BLEISURE (Business + Pleasure) trend is emerging as the most critical transforming force in the sector. Pure business travel is losing weight, and pure leisure travel is not always possible, so travellers want to enjoy themselves as much as possible when travelling for work, and this is radically conditioning the business travel offer.

… and three good questions.

Could our home be our travel’s central origin and destination in a fully immersive reality?

What can destinations offer as an attraction and differential value when everything is so standardized that it is difficult to distinguish one place from another?

What are the areas of opportunity for new business models emerging in this new paradigm?

Shall we talk?

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