Listening Intelligence

We listen to find what we do not know exists.

Grammar of innovation.

We have identified how we communicate when we have something new to contribute or when we present an idea, a concept, an experiment or an achievement about which nothing was known until now.

We express ourselves differently when we talk about something new than when we talk about something we already know.

Talking about the difference, the unknown, what did not exist or what we have discovered has its grammar.

The first to tag, the first to capitalize.

Good concepts attract investment.
We identify trends and opportunities and give them personality, entity and value by proposing names that can become powerful communication axes towards the markets.
What is understandable is scalable.
An understandable and stimulating concept is a highlight in our minds and a must-have in our conversation. It is an asset to share and an asset to recommend with confidence in our circles of influence.
A good label has brand value.
Suitable labels create their categories and lead them. This is how we build the foundations for emerging businesses to gain visibility and compete successfully.
If it is memorable, it will matter and last.
When a concept resonates, it attracts attention, generates interest and builds rational and emotional connections. That is resonance. We achieve resonance by creating memorable concepts.
Money likes what is easy to understand.
Nobody buys something they don’t understand. By identifying opportunities, we give meaning to trends and give them the attributes that will become monetisable arguments.

A good label, a good concept, unfolds its full potential when we build a Marketing and Communication Strategy to turn it into a topic of conversation on the Net and a desirable product or service in the Market.

Because Markets are conversations, and the Concepts you talk about are the Businesses in which you win.

We develop Communication and Digital Marketing Strategies from Lewis & Carroll, the flagship company of our group.

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Listening Intelligence

Grammar of innovation.

Grammar of innovation.

Talking about the difference, the unknown, what did not exist or what we have discovered has its grammar.

The first to tag, the first to capitalize.

Good concepts attract investment.

What is understandable is scalable.

A good label has brand value.

If it is memorable, it will matter and last.

Money likes what is easy to understand.

Because Markets are conversations, and the Concepts you talk about are the Businesses in which you win.

We develop Communication and Digital Marketing Strategies from Lewis & Carroll, the flagship company of our group.

Shall we talk?

Smoke & Data

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and we talk